Work/B2B SaaS · 200 employees
B2B SaaS · 200 employees · 2025
14 days to 24 hours.
Activation up 47 points.
A B2B SaaS company was losing customers between sale and activation. We rebuilt onboarding as a self-serve experience with an AI configurator handling the messy parts.
05 · The results
Numbers their team verified.
24hr
Median time-to-value
From signup to first action that produces value. Down from 14 days.
+47pts
Activation rate
Customers reaching milestone in 7 days. Up from 41% to 88%.
−12pts
30-day churn
Customers churning in their first 30 days. Came down from 18% to 6%.
We were about to hire three more implementation managers. Instead we got a system that activates customers in a day.
VP of Customer Success
B2B SaaS, 200 employees
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