Pattern-based fraud scoring
Claude classifies inbound RMAs against historical fraud patterns the rule-based system missed. Address-cycling, multi-account fraud, and worn-and-returned scams all detected at submission time.
Work/E-commerce · D2C
E-commerce · D2C · 2025
A D2C apparel brand was losing $4.2M a year to fraudulent returns and bleeding NPS to a 5-day refund cycle. We built an agent that classifies return reasons, scores fraud risk, and routes to disposition.
A D2C apparel brand was processing returns on a 5-day refund cycle and losing $4.2M annually to fraudulent or abusive returns. Their existing rule-based fraud system caught the obvious cases (duplicate orders, address mismatches) but missed the patterns: address-cycling, multi-account fraud, and worn-and-returned scams. Tightening the rules would burn legitimate customers and tank NPS. The CEO wanted both: faster legitimate refunds and higher fraud catch, without losing the customers who were not abusing the policy.
We built a return-classifier that scores every inbound RMA against fraud patterns, return-reason taxonomy, and customer history. High-confidence legitimate returns ship the refund instantly. High-confidence fraud routes to human review with the evidence pre-assembled. The middle gray zone gets a confidence-weighted decision: refund as store credit (recoverable) or request photos before approving cash refund.
Claude classifies inbound RMAs against historical fraud patterns the rule-based system missed. Address-cycling, multi-account fraud, and worn-and-returned scams all detected at submission time.
High-trust customers get instant approval. New accounts with returns-only purchase history get extra scrutiny. Existing brand loyalty pays off in faster refunds.
Gray-zone customers get a one-tap photo upload. The agent verifies condition before approving cash refund or stepping down to store credit.
When humans review, they get the case briefed (history, signals, prior returns, related accounts) instead of starting cold. Average review time fell to under three minutes.
Six months of returns labeled as legitimate, fraud, or abuse. Patterns extracted.
Classifier, history weighting, Shopify and Loop integrations. Photo verification pipeline.
New orders only. NPS and fraud-catch monitored weekly. Rule-based system kept as fallback.
All orders. Fraud queue handed off to operations team. Retainer kicked in.
Down from 5 days. Includes receipt-and-inspect time.
Vs. their previous rule-based workflow. $1.5M/yr saved.
CSAT held flat-positive despite the fraud crackdown.
The agent catches fraud patterns I would never have written rules for. It also approves real refunds in minutes.